BEAUTIFUL AGONY

A really inspiring collection from Reem Alasadi. She is from Iraq!, but studied in UK of course... Her collections are truly excuisite and distinctive. Not just beautiful but also eco conscious. (if there is still anybody outhere who things eco is boring, here's the prove of the contrary) The signature on all Reem’s clothes is artisanship - she turns discarded clothes to couture pieces, full of handcrafted details.
 as written on her webpage: 
Ream Alsadi has always been a trailblazer and a pioneer. A mapmaker and a pathfinder. The hallmark of an item by Reem is integrity and originality, she manages to put together the most surprising elements and somehow they always work. Mixing metaphors is Reem’s signature style,...
  read more

She will present her new collection on ECOCHIC FASHION SHOW in Geneva in 2010.
 Included in this collaborative effort will be the launch of a Sustainable Design Exhibition and Competition, and a dramatic EcoChic Fashion Show featuring sustainable and ethical ready-to-wear and eco-couture created by fashion designers from around the globe.